We are opening the chapter of a new series on marketing and its forms. We will acquaint you with individual marketing sub-fields and their current applications. Special attention will be paid to prominent trends that are transforming the current understanding of marketing as a discipline and its relationship to other fields.

We want to devote the opening article to an overview of some prominent topics and areas that are transforming current pharmamarketing in Europe and on a global scale, including the Czech Republic.

Part 1 - PHARMAMARKETING OF THE FUTURE

Part 2 - BRAND ASSET MANAGEMENT

Part 3 - STRATEGY

Part 4 - MARKETING MIX

Part 5 - COMMERCIAL ENGINEERING ^new!

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NEW SERIAL ABOUT THE PHARMA MARKETING AND ITS FORMS

HMC Book

Search HMCgroup has become a member of Econtinuity Group. The other members of Econtinuity Group are: ECONTINU I TY PERSONANCE XuXa KEY PROJECT		Home NEW SERIAL ABOUT THE PHARMA MARKETING AND ITS FORMS Submitted by Marcela Kousalíková on Thu, 06/19/2008 - 08:28. Management Pharma / MedTech Industry We are opening the chapter of a new series on marketing and its forms. We will acquaint you with individual marketing sub-fields and their current applications. Special attention will be paid to prominent trends that are transforming the current understanding of marketing as a discipline and its relationship to other fields. We want to devote the opening article to an overview of some prominent topics and areas that are transforming current pharmamarketing in Europe and on a global scale, including the Czech Republic. Part 1 - PHARMAMARKETING OF THE FUTURE Part 2 - BRAND ASSET MANAGEMENT Part 3 - STRATEGY Part 4 - MARKETING MIX Part 5 - COMMERCIAL ENGINEERING ^new! Login to post comments	HMC Book HMC BOOK: STRATEGIC HEALTHCARE MARKETING Read more